Graphic Design

Graphic design is used to persuade, inform, educate, and generate sales. It’s a wide-encompassing field that includes everything from brochures and business cards to vehicle graphics and the website. Plus, design is also used for labels, stickers, window displays, trade shows, and much more. In today’s competitive climate, cultivating visual curb appeal can influence how customers make decisions. It takes 5 to 7 encounters to make an impression on a potential customer. While communicating with them, the messaging will be enhanced by accompanying branding elements. With technology at our disposal, along with printed media as well, there’s never been as many channels to promote your brand. 

Printed Media

Flyers, business cards, brochures, postcards, etc. are easy ways to put your business out in front of potential customers. Billboards even fall under printed media! They could inform of a sale, display prices and capabilities, list pricing tiers, and make an impression. The fonts, colors, graphic styles, and style of imagery used across different media can all give an impression with each encounter. When designs are consistent, the brand image will be as well, and that allows for better brand recall and recognition. Whenever communicating with your target market, tailored messaging to them will create a personal touch that will make it sound real. Think about the mission statement and infuse that tone into it.

Vehicle Graphics

As far as cost per thousand impressions, nothing beats vehicle graphics as an advertising medium. Essentially, they are mobile billboards. Unless you’re at a light or the vehicle is parked, there isn’t much time to read a whole lot of graphics. With that in mind, it’s best to keep the amount of information to a minimum. The logo, phone number, and website are all that is required for effective vehicle graphics. Full or partial wraps are used for impact, but minimal-looking graphics can also be effective. Even just fields of the company color will do the trick. Simple soap and water are all you need to keep vehicle graphics looking their best.

The Web

People are using the internet to find the services they need at a price they can afford. Being online will increase ROI and provide an easier way for customers to get in touch. Not only that, but having a website helps serve as a means for search engines to find you when people search for terms to find your business, like landscaping or counter installers. Just like print media and vehicle graphics, the website should coincide with the branding of everything else. Including easy to find contact information, a call to action, and a clear description of what you do are some of the basics of a website. Without one, it’s much harder to appear in a search. Finding out the social media that your target customers use will help to reach even more people. Branding and messaging should be used here as well. 

Signage

Signage is any type of graphic display used to convey information to an audience, whether they’re employees or customers. Signage used at a business’s facility helps make navigation easy and presents where to go in a way that’s on brand. It’s important to use the same branding from the brand guide such as fonts, colors, and size ratios between all the elements. When designing signage to be used after a job at a customer’s home, displaying the logo and contact information in a stylistic way will let the neighbors know you did the work. A polished brand identity elicits good impressions that make for more leads in the long term. Signage can be made from all types of different materials and finishes, but yard signs are typically made from coroplast.