History of Vehicle Graphics

In the last decade, vehicle graphics have transformed from an activity normally utilized by businesses with fleet trucks to a popular option for consumers and their cars, trucks, and SUVs. Companies have been using graphics to advertise on their vehicles for more than a century, and the first known examples of automotive advertising occurred around the turn of the last century.

How it All Started

In February of 1900, Milton Hershey became the first to use an automobile to advertise by painting his Lancaster, PA Hershey brand on a vehicle. Later, more embellished designs like Kolb’s Red Label Bread came to surface, incorporating different type faces and imagery. Originally, the only choice was to use paint, but soon something more durable, flexible, and with more design options hit the scene. Paint reigned supreme in the graphics world, and kept its exclusive place for over 50 years. But by the late 1950’s and into the 1960’s a new material began to emerge on the scene and changed the world of graphics forever: vinyl chloride.

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Vinyl for Advertising

At first, only large clients like the U.S. Air Force could afford to use self-adhesive vinyl graphics, but by the 1980’s vinyl production costs and die-cutting technology became affordable enough for small businesses to be able to letter their vehicles without paint.

By the early 1990’s, colorful die-cut vinyl had become the primary method of marking vehicles with lettering and logos for big businesses, while paint remained the choice for customizers and enthusiasts.

In the late 1990’s, new technologies emerged that allowed printing vinyl with a wide format electrostatic printer, but like die-cut vinyl before it, only the largest companies could afford to use it and its capabilities were extremely limited in design, color and image quality.

As the 21st century arrived, an advance in technology happened that not only made it possible for startups to purchase the equipment necessary to print on large format vinyl, but also to make the designs more striking than ever. With piezoelectric inkjet printers, large format graphic design software and computers that could handle over a gigabyte of data, the vinyl wrap was invented.

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Today, vehicle wrapping can be seen everywhere! The industry continues to innovate with better products, strategic printing and installation practices, and more sophisticated designs. If you’re interested in an advertising vehicle wrap for your business, contact Graphic Communications today!

 

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White Space

A strong design requires careful attention to both what’s there and what isn’t there. White space is important because it tells our brains which elements in the design are the most important. It helps us process these elements, both on their own and as part of the overall image.

What is White Space?

White space refers to the space left in between elements of your design. It is also often referred to as negative space. It is essential for a balanced and harmonious layout and without it your design would look cluttered and overcrowded. While the term used is white space, it does not necessarily mean it is white. The space may be any color or texture that represents the negative space in your design.

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Types of White Space

Passive White Space
This is the white space that occurs naturally, such as the area between words on a line or the space surrounding a logo or graphic element.
Active White Space
 This is the space left blank intentionally for better layout or structure. Active white space is often asymmetrical, which makes the design look more dynamic and active.
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Why is White Space Important?

Improves readability and comprehension

When text and images on the page are cluttered and overcrowded, it can make your design quite difficult to read and comprehend. Adding white space allows the reader or viewer to focus on the key message or design in front of them. This applies to both text and design elements. White space allows the reader to easily read and understand what they are viewing.

Highlights a key message or design element

White space is a creative and powerful way of drawing the reader or viewer to a particular element of the design. It is also a powerful way to create a certain mood or look in a design piece. It can create focus and highlight design elements by offering visual cues to which elements belong together and which are separate.

Increases visual appeal

White space creates focus, balance and reinforces quality and professionalism. It is visually appealing and creates a clean, relaxing visual effect.

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The general rule of thumb is less is more. Don’t overcrowd your design in an attempt to push your marketing message through. Strategic and thoughtful use of white space is important and will offer a more professional representation of your brand.

Rebranding

Like anything in life, brands evolve with the times as their target audience changes or they have grown to offer new services. When first starting a company it can be difficult to know exactly who your future customers will be. You learn as you go along so your brand must evolve to meet your customer’s expectations.FortyTwo

When is it Time to Rebrand?

The decision to rebrand is usually made when a company feels that their brand does not match the company that they have become. Whether it is because you are no longer reaching your target market or because your brand has become dated. 

To reach a new audience

Your current brand may not be attracting the customers or clients you want. 

Values have changed

If your brand values and overall philosophy have changed leading you to take a different direction with your company, your brand should reflect these values. 

Outdated

If it’s been decades since you have updated your brand’s identity it may be time to determine what changes can modernize your look. These changes can be minor to major.

Refresh or Total Rebrand?

If you’ve decided that the company would benefit from rebranding, it’s time to determine the scale of this effort.

A Refresh

This is a lighter and more targeted effort. A simple refresh makes sense if a specific element of the brand could use a more contemporary take, as in the logo or product packaging look dated; or if there have been developments to the business, as in new products have been released.google-logos-1998-2015-020915

Google’s logo has gone through several refreshes throughout the years, all of which are relatively minimal. 

Total Rebrand 

This is a wide-reaching and high-effort brand overhaul. If a critical part of the business has changed—for instance you’re pursuing a completely new market, targeting a different demographic, selling a new core product, or are undergoing a merger/acquisition then it might make sense to do a total rebrand.doritos

Doritos newest logo gives a more action-oriented vibe. They have been promoting themselves as ‘bold’ and this logo reflects that sentiment. 

Rebranding Process

Define

Determine if a rebranding is needed and identify the specific reasons. 

Develop

Devise a plan to rebrand. Once you’ve identified the reason for the rebrand, you need to come up with an outline of how to achieve your goal. Include projected costs and a timeline indicating important targets.

Design

Visualize the Future. Developing the design includes testing for quality and functionality of the logo, font, and icons. They are developed inconjunction with the brand statement, story, and tagline in mind. This may take some time spent positioning all the elements of the design and tweaking it to perfection. 

Deliver

Implement the brand changes. Transition your brand to the new logo, product, etc. in accordance with your established plan. Update your business cards, letterhead, website and social media profiles as needed.

Rebranding is a big decision. The decision should be made with as much care as you took when you started your company.  Though your customers are changing, they still crave the comfort of familiarity. By mindfully taking advantage of your years of experience and paying close attention to your target market, you can navigate your business into the future. 

A-Frames and Sandwich Boards


Do you want to inform your customers about the latest and greatest news that is going on with your business? A-frames and Sandwich Boards can come with changeable letter sets that allow you to change the written message as many times as desired. If one week you want to promote a sale and the next week a special coupon, A-frames and Sandwich Boards make it simple.

Benefits
A one-time purchase of an A-frame or Sandwich Board is an excellent solution to advertising different messages every day. Affordable A-frames and Sandwich Boards are geared towards helping your business get noticed! These signs fit any business type, whether it’s a restaurant that is advertising happy hour, or a retail store promoting a sale. You can reach multiple target markets with unique messages using a one low-cost investment.

  • Versatile and portable
  • Lightweight
  • Double-sided
  • Creates impulse sales
  • Attracts more foot traffic and vehicle traffic
  • Changeable letter sets

These signs are designed to be able to handle all weather types so they are perfect for the great outdoors. Businesses can put these signs outside and be confident that they will not be destroyed. They are a very smart investment when it comes to advertising, guaranteed to be durable and capture attention.

Maximum Marketing, Minimum Dollars
Advertising messages go anywhere and everywhere people do. The industry calls this alternative out-of-home or placed-based media, and it’s a bonanza for small businesses because there is something for everyone. While there are virtually limitless places to put your ads, here are just a few ideas to get you thinking:

  • Shopping cart returns
  • Dry-cleaning bags and hangers
  • Commercial restrooms
  • Vending cart umbrellas
  • Campus laundry rooms
  • Health clubs, spas and salons
  • Public tennis courts and swimming pools
  • Stadium and arena food carriers

Did You Know?
Businesses need to understand that impulse shoppers are out there and therefore, they should be merchandising their displays to target this audience. Keep in mind; if the impulse shopper is happy with their purchase they will be back and maybe even become a loyal customer. With A-frame signs and Sandwich Boards, you can be furthering your business and creating a prosperous future for yourself, as well as, attracting consumers who may not have intended to visit your store. If you put the time into using the right displays to get people excited about your offerings, increased sales are sure to follow.

Don’t Forget!
For your next project, let professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com


 


 

Awnings


Looking for a new way to invite customers into your store? Want that new way to consistently save you money? Commercial awnings are the perfect solution. They add a decorative touch to any business by displaying text and/or images. By offering shade, awnings will cut down your cost on the expensive air conditioning bill.

Commercial Awnings
Awnings add the perfect amount of visual flair that will make any storefront stand out. With many options, businesses can easily find suitable styles and designs to compliment any company. There are many different materials to choose from when creating an awning: stripes, solids, tweeds, and weaves. Awnings range from canvas to backlit to retractable. All materials used are high quality and durable that will retain vibrant color years after being in the great outdoors.

Benefits of Awnings:

  • Used as advertising
  • Help brand a business
  • Add a finishing touch to the building
  • Bring valued shade, substantially lowering air conditioning bills
  • Call attention to a site or business
  • Create a very distinctive look

Considerations
Keep in mind that many cities require awnings to be compliant with local building codes such as fire resistance, and even visual aesthetics.

Did You Know?
Commercial awnings:

1. Set Your Business Apart
It is understandable that you want your business to get noticed. If your business is located in a high traffic area, awnings make your business stand out from competitors. For commercial properties that are off the beaten track, awnings make the company easy to find.

2. Provide Extra Space
Your establishment could use extended operating space. Popular for restaurant and bar industries, where outdoor seating is desirable. Other business can use the new extra space for a break room or meeting area. Awnings allow your business to use outdoor space any time during the day or night. Think about those scorching days or if the forecast calls for precipitation. No problem. Awnings allow outdoor space to be utilized during all weather.

3. Are Simple
Not only are awnings simple in design but also they are simple to install. They do not require the services of a general contractor or architect, and won’t need to be brought “up to code.” Compared to any type of “brick and mortar” construction they are much less expensive, so installation is almost painless.

4. Save You Money
Awnings can help your business save energy! About 50% of the solar heat enters a room by coming through the glass, which accounts for about one fifth of the load on an air conditioner. By adding awnings above your windows, cut 94% of the glare and UV rays, lower room temperatures by up to 15 degrees, and save anywhere from 25 to 34% on energy bills.

With low up-front cost, virtually no maintenance, and compliance with environmental and safety codes, awnings have potential to positively impact a business’s bottom line. For those opposite months with cold weather, consider a retractable awning.

Don’t Forget!
For your next awning/sign project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

 



 

One Way Advertising


If you have visited our shop lately, you may have seen our storefront window and door graphics, if you haven’t visited then what a great excuse to stop on by! The custom graphics showcased on our storefront are colorful, eye-catching, see-through graphics that result in maximum visual impact that is not the ordinary opaque signage.

One Way Vision Films
The latest window graphic solutions by One Way Vision films allow stunning graphics on one side of a glass surface and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, P.O.P. (Point of Purchase), commercial window signage, retail signage, and building wraps. Expanding your company’s image to the outside of windows and doors improve brand marketing, corporate identity and much more.

Benefits:

  • Creates new, innovative media space
  • Uses cutting-edge graphic technology
  • Allows premium ad placement
  • Permits unobstructed view
  • Increases security

Features:

  • Reduces heat and glare from the sun
  • Easy to install and remove
  • Available for exterior or interior applications

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non-imaged) side of the film, through which people see, maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations of size and amount of perforation.

Did You Know?
When using One Way Vision films, avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. Bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results because the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

Graphic Communications, Inc. Shelby Township, MI

Graphic Communications, Inc.
Shelby Township, MI