One Way Vision Films

These graphics are printed on a special film called One Way Vision by Clear Focus, which is a pioneer in the latest window graphics solutions. This special film consists of pressure-sensitive adhesive and non-adhesive perforated (tiny circles) window film and overlaminates. One Way Vision transforms any glass surface into colorful, eye-catching, see-through graphics and offers an affordable solution for advertising. This product results in maximum visual impact that’s not the conventional opaque signage.

One Way Vision Films
One Way Vision films allow stunning graphics on one side and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, POP (Point of Purchase), commercial window signage, retail signage, building wraps, brand marketing, corporate identity and much more. One Way Vision films create new, innovative media space without obstructing the view. It can also enhance security issues, since it limits the amount of vision that is possible by looking in from the outside.

Benefits:
Creates new, innovative media space.
Cutting-edge graphics technology that gives advertisers a competitive advantage. Allows premium ad placement for high-profile advertising.

Features:
Reduces heat and glare from the sun.
Clear pressure-sensitive adhesive that’s easy to install and remove. Available for exterior or interior applications.

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non- imaged) side of the film through which people see maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than on the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations in the size and amount of perforation.

oneway

Did You Know? In using One Way Vision films, bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results. Avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. This is because with bright colors, the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

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Banners and Your Message

Visit any trade show and you will most likely find signs, banners, posters and other forms of visual information striving to gain your attention. This type of information is the most important tool used to create awareness about anything. More specifically, banners are an excellent choice for this purpose because they can be any size, shape or color. Add to that the convenience of portability and you will see why banners are so popular at trade show events. Banners inform people at large that something is being launched or some event is going to happen. Quite often they look so stylish and colorful. If you are not able to find banners that can convey your message, then custom banners are meant to solve your problem. Custom banners will help you communicate your message in your own way.

Considerations When Designing Your Banner or Signage
Choose a typeface that is easily legible and one that fits your type of business. San serif fonts and open styles such as Verdana tend to be more legible. Make your message clear. Not every image can be translated onto a sign or banner, so keep it simple.

Because viewers have only seconds to read your message, some sign experts suggest that text should only be three to five words in length. Abbreviations should not be used unless they are popularly known. Whenever possible, text should be arranged horizontally rather than vertically.

Maintain white space. An industry guideline is 30%-40% of the sign area should be blank space. Too much clutter distracts potential customers.

There are certain color combinations that are more legible than others. However, the shade of the color is important, too. The most easily read combinations are black, dark blue or red text on a yellow or white background.

Also, know that 8% of U.S. males are color-blind. It’s important to use color combinations that retain contrast when viewed by color-blind people. Blue and yellow, for example, are a good combination, but blue-green or aqua on white or gray are difficult combinations for a color blind person to read.

Did You Know? A simple effect like adding a border around the viewing area is an economical way to dramatically improve your sign’s effectiveness. One study shows that viewers can read and comprehend a sign that has a border around its message 26% faster than a sign without one.

Keep In Mind: Even within your budget confines, or the legal limits of your sign code, an experienced sign design professional can help you create an attractive and effective sign.

Letter Style and Capitalization
As a general rule, capital letters are most easily recognized, but tend to be read individually. Lower case letters, on the other hand, are usually read as whole words or phrases.

Sign design research designates six type styles as the most basic: Roman, Gothic, Gothic Block, Text, Italic and Script.

 text_type

For the most part, reliance on the last four of these can be a problem. People are not used to reading these fonts for extended periods of time. Use them sparingly, if at all.

Capital and lower case letters, with the exception of script styles, are generally equally legible. As a rule, the width of a letter’s horizontal stroke should be approximately 1/5 of its height.

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One Way Advertising


If you have visited our shop lately, you may have seen our storefront window and door graphics, if you haven’t visited then what a great excuse to stop on by! The custom graphics showcased on our storefront are colorful, eye-catching, see-through graphics that result in maximum visual impact that is not the ordinary opaque signage.

One Way Vision Films
The latest window graphic solutions by One Way Vision films allow stunning graphics on one side of a glass surface and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, P.O.P. (Point of Purchase), commercial window signage, retail signage, and building wraps. Expanding your company’s image to the outside of windows and doors improve brand marketing, corporate identity and much more.

Benefits:

  • Creates new, innovative media space
  • Uses cutting-edge graphic technology
  • Allows premium ad placement
  • Permits unobstructed view
  • Increases security

Features:

  • Reduces heat and glare from the sun
  • Easy to install and remove
  • Available for exterior or interior applications

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non-imaged) side of the film, through which people see, maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations of size and amount of perforation.

Did You Know?
When using One Way Vision films, avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. Bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results because the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

Graphic Communications, Inc. Shelby Township, MI

Graphic Communications, Inc.
Shelby Township, MI



 

Fresh and New


What better way to celebrate the spring season than to do some cleaning? With the warm weather arriving, now is the perfect time to freshen not only your closet but also, your business’ look. Whether it is inside or outside there are so many ways to give your business a spring-cleaning.

Revamp To Revive
After the harsh winter your outdoor signage is beginning to look outdated, faded, cracked, peeled or dirty. Instead of giving off the impression of rundown or careless, new signage will imply, fresh, pristine, and inviting. Revamping the outside look of your business will help to revive your business. With new outdoor signage helping to draw customers inside, new secondary signage will help sell your product once your customers are inside. Point of purchase displays, banners, and event signs are great ways to highlight your latest promotions. Another impressive way to generate an influx of business without breaking the bank is with new posters and cutouts. To get the most out of your new advertisements, keep in mind placing the signs in optimal viewing places with great light. Phenomenal signage plus amazing products equal guaranteed success.

Elements of an Exceptional Sign
An exceptional sign is an important part of a prosperous business. It will increase your company’s visibility, answer customers’ questions and provide cohesiveness with a sense of identity. Incorporating the important elements of a sign will improve business and most importantly make you more money. To successfully create an exceptional sign you must keep in mind these four different elements:

Message
Make sure your sign has a reason to exist and is not just taking up space. An exceptional sign only has one purpose: to deliver a message. This message can be anything meaningful but in some way it must inform, alert, or direct your customer.

Comprehension
Keeping the sign simple and direct will allow customers to easily understand an exceptional sign. A sign that reads, “50% Off All Items” immediately tells consumers that all goods in your store are half-priced. Another effective way of sending your message is adding imagery. A sign with a picture of a mouth-watering ice cream cone will signal to everyone that tasty frozen treats are available at your store.

Speed
An exceptional sign rapidly sends its message to customers. Humans lack patience; they don’t want to take time to study a sign with lots of words or pictures trying to figure out what is being said. Therefore, use just enough text and images to effectively communicate your message, in the shortest time possible.

Attention
People pass by hundreds of signs everyday but only exceptional signs will capture the attention of potential customers and cause them to stop and read your sign. It is important for your sign to stand out and make sure it is seen.

Did You Know?
Whether you’re opening a new business, or expanding a current one, it is important to be aware of the zoning ordinance that governs commercial signage. Compliance with these regulations will help ensure safety and appropriate aesthetics…and will ensure that the money you spend on your signs won’t be wasted in the case of violations that require the sign(s) to be taken down.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com


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