The bitten Apple is one of the world’s most notable and recognizable logos and is from the well known computer manufacturer: Apple Inc. Apple as a company has a huge recognition across the world and is sure to be seen in almost any computer store you go into. The Apple logo was not even remotely similar to the one seen now when the company first started though.
The Newton Crest: 1976-1976:
The first logo was created by Ronald Wayne, one of which co-founded Apple in the early days in 1976, who wanted to represent the law of gravity that is inspired by an apple. In this logo you can see Isaac Newton, the man who revolutionized science with his discoveries on gravity, sitting under an apple tree with an apple dangling precipitously above his head reading a book.
Steve Jobs, who undertook many roles at Apple for the business of design, decided he was going to explore something new for the logo, something different. He believed that the original was too old fashioned and considered it to be to difficult to use and reproduce in a small size. Steve wanted the Apple name and logo to be fused as one.
The Rainbow Logo: 1976-1998
The Newton Crest logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something more modern. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.
As for the “bite” in the logo, Janoff stated that the bite had been added so that people don’t confuse the fruit imagery with a cherry.
For the rainbow stripes of the logo, Steve Jobs was rumored to have insisted on using a colorful logo as a means to “humanize” the company. It may of also been because it was launched right before Apple’s newest computer, Apple II which was the world’s first PC with colored display.
The Monochrome Logo: 1998 – Present
The current logo, the one everyone knows, borrowed heavily from the 2nd logo. The pattern, bite mark, and the size are all the same but the colors were removed leaving a slick, chromatic appearance. This served to symbolize the technological leap forward and gave the company a more of a “high-tech” appeal.
Today the company now uses a more modernized flat “Millennial” Apple logo, which now comes mainly in 3 colors; black, white, and silver.
The millennial apple logo is now one of the sleekest and famous logos in the world, just as famous or even more than McDonalds’s yellow arches. Steve Jobs’s decision to hire Janoff, and go for a minimal styled logo was a genius choice made by the brilliant minded founder.
Steve Jobs (1955-2011)