Signs

Signs alert, announce, inform, and create impulse sales. Yard signs are relatively low cost and can reach a large audience. TV and radio ads require both production costs and paid time slots, but yard signs are out 24/7 advertising your business. In addition, yard signs target people in the local area, making it more likely that they’ll become a customer. After clearing it with the homeowner, yard signs also serve as an endorsement of your service. It lends credence to the business and can also spark word of mouth advertising. We’ll go over some tips and tricks to make your yard signage stand out. 

Materials

Yard signs are available in all kinds of sizes and materials. The choice you make depends on their application. It’s basically a matter of permanence. Coroplast is the most common material. They’re made out of fluted polypropylene that’s light weight and withstands the elements. For more permanent applications, sintra board is a good way to go. It’s made of polyvinyl chloride, or PVC. That’s a material suitable for construction yards, development projects, and real estate signage. As an aside, dibond is a material typically used in regulatory signs. There is a wide array of signage materials to choose from at competitive prices. 

Less is More

A yard sign should be short and sweet for it to be effective. Drivers only have seconds to process information before the sign passes them buy. Cramming it with too much information or making text too small can lead to wasted opportunities. As the adage goes, less really is more. Placing them close to the road will make them much easier to see. Having letters at least 3 inches tall will make the sign visible from 30 to 100 feet. On average, it takes seven encounters for people to recall a small business, so placing them throughout your local area can generate additional business. Placed locally, people will have much more than seven encounters! Being local, you’ll be easy to reach and recommend.

Making Them Work

Along with garnering business for your business, a yard sign planted in the customer’s lawn will impart legitimacy. After a job well done, a customer should have no problem having your sign in their grass. If the work was done inside the customer’s home, it’s important to name the type of work the business does, like plumbing or electrical.Since they suggest customer satisfaction, a yard sign is a certification that the work was done well. 18”x24” is a great size. Using company colors, fonts, and aesthetics will instill recall as customers see your vehicle graphics or business cards. Make sure that the integrity of the logo is kept the same and colors and fonts used in other communications are used here as well. Yard signs are another extension of your brand image.

Digital Amnesia

The concept of digital amnesia is relatively new. It describes using technology to “remember” dates, phone numbers, etc. According to Kaspersky Lab, a cybersecurity firm, people are ready to forget important information in the belief that it can be immediately retrieved from a digital device. A quick google search of your business can pull your phone number or address right up. Therefore, include as little information on the yard sign as possible. In light of technology storing information for us, we don’t need to cram signs with information like before. Some businesses are even going as far as eliminating the phone number! In light of digital amnesia, giving people less to remember helps your business be remembered easier.