Branding

Email Signatures

Emails are commonplace in how we communicate. Each time doing so, employing a well designed email signature puts a ribbon on each message. Having a high resolution logo and nicely laid out typography keeps the business looking clean and professional. Low-res logos and uninspiring typography are forgettable and even off putting. Designers can lay out email signatures in the same way business cards or vehicle graphics are. 

Newsletters

Newsletters are great for keeping in touch with customers and informing them as well. Adding value to customers keeps them engaged with the brand because they’re benefitting from the information. Both the business and consumer win. MailChimp, 1and1, GoDaddy, and more offer cost effective services for newsletters. With all the tools available, they can be laid out like any other piece of branding. 

Postcards

The postal service is still delivering mail. One might as well take advantage of it. Sending out postcards every so often can keep the customers informed of deals, offers, promotions, etc. It’s all about communication so use the voice of your business doing so. That is to say, keep the look in line with all other communications. This is a good opportunity to tell people about your business, along with listing services and ways to contact you. Mailing postcards is another way to keep engagement going.

Custom Items

Offering items customers can take with them will help the business stay top of mind. Items such as pins, pens, and magnets can help keep your logo in front of your customers. People will inevitably need your products or services. Every day items can remind people that you exist when they need you. Design shops have various files of logos, and exact Pantone colors and fonts, so it’ll be easy to create a custom look with whatever your business offers. It’s even possible to get custom folders, notepads, tote bags, and more.

Social Media

Social media is another way to promote businesses. It’s mostly become visual so taking the same aesthetic from the business cards or brochure and applying it to posts can elicit a sense of brand identity. It can be pictures of jobs, before and after, pictures of the shop; anything regarding the business that can make some kind of post. Keeping active on social media will make sure that you’re seen by those who follow you. According to WebFX, people spend approximately 2.5+ hours on social media platforms daily.