Website Design

Website Design, Website Development, UI, UX are terms used frequently when discussing websites. While these terms are sometimes used interchangeably, each of them have a specific meaning. It is important to understand the difference if you are in the process of or planning to get a website done.

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Website Design

Web design is everything that you are able to see on the screen of mobile phones, tablets, laptops, and desktops. Each and every element on the website, including the layout, graphics, colors, text,

photographs, videos and visual elements of UI and UX are all part of the website design. It all starts with the creation of a website wireframe, layout design, and mock ups. Web design defines the functionality of the website and helps you enhance the website experience and increase conversion rate. Coding is not part of the website design process.

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Website Development

Web development is creating and maintaining a website with the use of different types of programming languages, frameworks, and tools. Even creating a single web page with HTML and CSS is web development. It can range from 200 lines of coding to 2 million lines of coding. In the beginning web developers were limited to creating static web pages. Nowadays, web developers can create dynamic websites, online tools, web based applications and portals using different technologies.

Web development handles the coding of the website and is divided into two types of categories, front-end, and back end. The front-end coding controls the actual display of the website design, and the back-end coding is the processing of user data on the web server and displaying it back to the user. There are also full-stack website developers who can manage both the front-end and back-end coding of the website.

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UI

UI is the visual platform that enables us to control the device functionalities. Any device with a screen has a UI or User Interface Design. UI designing differs with the mobile screen, laptop, tablet, and website. UI design can be divided into three categories, Graphic Design, Interaction Design, and User Testing.

  • Graphic design is mostly known to everyone. It is the process of visual designing of a digital product.
  • Interaction design is all about designing the operational flow and specifications. It is mostly performed by Interaction Designers.
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UX

UX or User Experience designs the experience of the website users. UX designers will make sure that the website is engaging and interactive to enhance the user’s website experience. The user experience is scaled on the basis of the interactive abilities of the user interface created by UI designers. UX designer crafts the wireframe for the website and renders interface communications to acquire the feedback of users. UI design is associated with UX design but they are not the same, many people get confused between the roles of both UI and UX designers.

Depending on what you are looking for you first have to understand the key differences between Web Design, Web Development, UI and UX to narrow down what you need according to your requirements. This will help you select the best suitable option for you.

Words

Experts repeatedly say ‘content is key’ and whether you are a web designer or a graphic designer you must give importance to words in your design. Content is an important factor in any design and adds a greater value. Words have the ability to include critical thinking along with creative thinking of web designers and graphic designers. For any web and graphic design to get exposure and compel action, the written content has to match the tone of the design.

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The Quality of Words

The quality of words defines the success of website and graphic design. The words in your designs have the power to keep people engaged.

As a web designer, you have to understand the requirements of your website visitors. Having high quality content will allow you to create the best website experience which will ultimately help you drive traffic, increase conversion, and increase sales on the website.

As a graphic designer, pairing high quality words or content with appealing design will improve the quality of your graphics as well and an intellectual value in your graphic design.

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Using Words to Understand Design Better

Designers are creative people and sometimes their creativity goes beyond the understanding of a layman. Words will act as a guide to explain your designs in a much better way. Both web and graphic designers have to maintain the balance of creativity along with the help of content.

With well written content on a website it can solve the struggle of visitors not being able to find what they are looking for and will improve the websites navigation. Content helps your visitors to have a clear idea about the products and services that are available to them. If your designs are not easy to understand you will lose their attention quickly.

Graphic designers create strong designs to establish brand identity, but at the same time designs should communicate the message of the brand. Using words along with creative design elements will make the design more clear and comprehensive.

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Using Words to Increase Recall Value

With web design or graphic design, words add greater value to the design. Simple yet effective words can be used to fill the gaps. In the case of both website design and graphic design, words are used to express the visuals.

When you visit a website with extraordinary written content you will definitely remember it for a long time. If the visitor is not in the mindset to buy and just searching for the best option to buy later, your content’s recall value will count. Visitors will come back to your website later to purchase what they were looking for earlier.

Creative content will help create graphics with better recall value. There is always a chance that a design without words will make your audience scroll down their feed without stopping. However, the same design could also grab their attention if it is used with effective wording.

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SEO Friendly Website

It is important to add SEO friendly content on your website. A great website design and well written content are not very useful if no one can find it on the internet. This is why it is vital for all your content to be SEO friendly to increase your website traffic. With the use of effective and well researched keywords, you can easily boost your website rankings.

You have to understand the fact that design alone won’t help to increase website conversion.

You can use blogs with SEO friendly content along with eye catching graphics to increase traffic. You can also optimize graphics and images with platforms like WordPress by simply adding SEO optimized keywords in the caption which will help attract more traffic to your website.

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Place Your Content Effectively

Placement of the content in any design is as important as the placement of design elements. You should ensure that the content fits the space provided by the designers. For instance, overuse of written words may allow the viewers to lose interest. Additionally, for printable design materials, effective content placement helps reduce the total number of pages which reduces the printing cost.

Make sure that the design and content are balanced equally. The right placement will lessen the chances of cluttered visuals and the design loosing its attraction. The website design should also have a specific space for content placement to enhance the website experience. The same applies to graphic design, if there is an excessive use of words it can shadow the creativity of the design.

In conclusion, words combined with creative design are the most effective tools of communication. Web design or graphic design alone can’t win the battle of attention.

You have to use the right words along with effective design elements, doing so will improve your chances of conversion and communication.

Paula Scher

Paula Scher was born in 1948 in Virginia and grew up in Philadelphia and Washington DC. During High School she embraced Art, stating that it was “the first place where I felt like I actually belonged” and she became a publicity chairman for her school, designing posters and pamphlets for school dances and events. She continued her interest in the arts and took night classes at Corcoran College of Art + Design. Her mother wasn’t supportive of her interest in the arts and insisted she should obtain a certificate in teaching so she would have something to fall back on, but Paula would go on to prove her mother wrong.

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In the Beginning

Paula attended college in1966 with the intent to become a painter, but admitted that she couldn’t really draw so she decided to experiment with both metal working and print work. She went on feeling like she wasn’t good at anything, but then she discovered she had an natural liking for graphic design in her junior year. She went on to graduate in 1970 and against her mother’s advice and moved to New York City, where she was employed to design the insides of children’s books. Paula would go on to become an incredible designer, with her work winning dozens of awards and being featured in numerous museums including the New York Museum of Modern Art and the Philadelphia Museum of Art.

Her Career

Paula’s first major role in New York was with CBS Records in 1972. She joined CBS as part of the publicity team and wasn’t involved with the design of album covers, which is what she wanted to do. She then left CBS a year later and joined Atlantic Records where she worked for a year designing various album covers and promotional materials.When Paula was 25 she decided to return to CBS Records to become their new Art Director for the East Coast. For the next decade, Paula Scher would design almost 150 record covers each year and countless more ads and posters. All of her album covers used imagery from popular culture in an effort to engage with the audience and make them more inclined to buy the record.

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In 1982 she grew tired of the music industry and left it to form her own design agency with an old friend, Terry Koppel, who at the time was a magazine designer. Together Paula and Terry began producing brand identities, product packaging and book covers. Unfortunately with the Gulf War in 1990 and the recession it ended Scher and Koppel’s agency.

Soon after Woody Pirtle, a partner at Pentagram invited Paula out for coffee and asked if she would be interested in joining. She decided to join in 1991, and has stayed there ever since. Since joining she has designed identities such as; Citibank and Microsoft, exhibitions for the US Holocaust Memorial Museum, and editorial designs for Metropolis.

In 1998, Paula was tasked with creating an identity for the multi-billion dollar company, Citi. Paula designed the logo during an initial client meeting. The concept only took only a few seconds to sketch and was on a napkin. Pentagram was concerned that their clients would not pay for something that only took several seconds to design, but they did. Paula’s ability to design such an iconic identity on a napkin in a few seconds was from her abundance of experience that she had gained through her career.

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Other Work

Some of Paula’s lesser known work includes commissioned graphics for public buildings. Paula herself refers to these large-scale designs as ‘environmental graphics’, transforming blank space with the use of vivid colors and unique typography.

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Recently she was commissioned by the PAVE Academy Charter School, to turn their range of motivational and inspirational messages into environmental graphics. Paula worked closely with the architects for the build, creating dimensional signage and bold super-graphics. The unique identity for the school has helped freshen the existing brand, and to create a memorable learning experience for students and teachers alike.

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Alongside her professional work, Paula also works on a range of fine art pieces in her free time. She spends most of this time creating incredibly detailed maps by hand. Her father, Marvin Scher was involved with cartography, which is the science or practice of drawing maps. She spends a great amount of time adding tiny details to each map. The work forces her to have patience, which she says she lacks in her day job at Pentagram. Paula finds that both art and design compliment each other perfectly.

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“Design happens quickly on a computer and the painting is laborious. Design is social. Painting is isolating. Design has a purpose. Art has no purpose. I can’t imagine one without the other.”

– Paula Scher

Paula Scher is a perfect combination of both art and design which creates a perfect blend of the two. Her work spans many fields, and has certainly influenced many designers in creating their own work.

Marketing

Marketing is the action a company takes to place a product in front of potential customers. The goal of marketing is to convert potential customers into actual, paying customers. Two important marketing concepts are used to do this: tactical and strategic marketing. Tactical marketing is all about taking action, and strategic marketing is all about the thought process behind the action. Balancing these two strategies together makes for an effective marketing campaign.

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What is Strategic Marketing?

Strategic marketing is all about the content of a marketing campaign and how a brand can differentiate itself from its competition. It is about taking the time to understand the customer and what is important to them and why the customer purchases specific items. Strategic marketing allows companies to provide a solution to a customer’s needs.

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What is Tactical Marketing?

Tactical marketing is the actions a company takes in order to market a product to a consumer and how to reach a specific goal with specific actions. These goals may be meeting a general revenue target or meeting a specific sales figure within a targeted demographic. Tactical marketing is the way the product is placed in front of potential customers.

The Key Differences

With strategic and tactical marketing there are many similarities. Most brands will incorporate both strategies into their marketing efforts. Here are the key differences between the two and how they are used in each way.

1. The Approach

Strategic marketing involves creating the specific components that are required by the recipients of the message to want what is being offered. Consumers need the message to show value and is defined as a problem they have whether they realized it or not, that can be solved if they decide to purchase what is being marketed to them.

Tactical marketing takes the approach of what actions a brand or business must conduct to meet the specific goals of goods or services that are being offered. Choosing what advertising methods to use, creating a follow-up system, and other tactics are implemented so the product is placed in front of the consumer.

2. Engagement

Strategic marketing tells consumers what the value proposal happens to be. “If you buy this product, then you will save 30 minutes and it costs $40 less than what you are currently using.”

Tactical marketing shows consumers what the value proposal happens to be and makes it up to the consumer to determine if the value proposition of what is being offered can apply to them.

3. Implementation

Strategic marketing is about implementing a vision. The intent is to fulfill a goal that has been predetermined and meeting objectives that are needed for the survival of the business. Every activity in a strategic effort must contribute in some way to the goals.

Tactical marketing is about implementing a course of action. It focuses on the practical things that can be done to achieve specific goals, mission statements, or metrics. Updating a Facebook post, sending a tweet, or creating an email campaign would all be examples of the tactics that can be used to achieve marketing success.

4. Vision

Strategic marketing vision must be based on goals that are specific, measurable, and actionable. If the goals are not relevant or do not have a time-based component to it, it makes it difficult to implement tactics that can help it be successful.

Tactical marketing is the actions that need to happen for a business to find success. If the goal for a business is to move from a 5% marketing share to a 15% marketing share within the next 5 years, it will focus on the specifics of what needs to be done to make that happen.

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Combining the Strategies

The problem with many marketing campaigns is that they only use tactical marketing strategies. Many companies do not take the time to fully understand their targeted customers, which causes campaigns to fail. Ignoring the strategic part of marketing by working hard to complete important tasks like placing ads and building websites may seem super effective, but without thought behind the action it becomes ineffective. The marketing campaigns that accomplish their goals are generally the ones that combine both strategic and tactical marketing strategies.

If both strategic and tactical marketing are working in harmony, success will be found. The differences between the two become one of the greatest strengths a brand can have.

Futurism

In the ever-changing world of art; through the rejection and destruction of older forms of culture come new concepts, perspectives, ideals, and ideas that become formed. The Futuristic art movement is one of these formations. Futurism was a 20th-century movement that excluded the traditional styles and the desire for modernity. This movement was a celebration of technology, power, and modern life and was an attempt to demonstrate the beauty of the machine, speed, violence, and change.

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Futurism and Fascism

Futurism was closely related to the larger social and political crisis in Italy, both before and during the war. It played a significant role in the dissemination and support of the central values and ideology from which proto-fascist sentiments were constructed. Mussolini adopted many ideas and influences of Marinetti’s innovations in his performances and public speeches. Nationalism, militarism, irrational violence, and a general aestheticization of violence appeared in both the Futurists and Fascists propaganda. The narrative form of a Manifesto has been used before by the artists, but the members of Futurism used it as a political weapon. The founder of Futurism Marinetti was a political figure himself and before the end of the war Marinetti founded the Futurist Political Party. This placed the entire Futurism movement at the forefront of the support for Mussolini and the idea of a unified Italy.

Important Art and Artist of Futurism

The City Rises (1910)

Artist: Umberto Boccioni

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This painting depicts the construction of Milan’s new electrical power plant. In the center of the frame, a large red horse surges forward, as three men, their muscles straining, try to guide and control it. In the background other horses and workers can be seen. The blurred central figures of the men and horse, depicted in vibrant primary colors, become the focal point of the frenzied movement that surrounds them, suggesting change is born from chaos and that everyone, including the viewer, is caught up in the transformation.

Funeral of the Anarchist Galli (1910-11)

Artist: Carlo Carrà

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This painting commemorates the funeral of Galli, an anarchist killed during strike action. Hundreds, including women and children, attended his funeral procession, which was led by a cohort of anarchists. The painting captures the moment that police mounted on horseback attacked the procession.

Dancer at Pigalle (1912)

Artist: Gino Severini

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The dancer, depicted in the middle of the painting is composed of a dynamic intersection of lines and swirling fabric. Four beams of stage lighting focus inwards on her, highlighting her as the center of the image whilst, in contrast, her rapid, rotational movements radiate out in concentric circles to the edges of the pictorial plane. Each of these circular layers contains fragmentary images of musicians, instruments, viewers, and shapes evoking musical notes, capturing an essence of the space in which she performs.

Città Nuova (New City) (1914)

Artist: Antonio Sant’Elia

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This image is part of Sant’Elia’s design for a new city and this reflects the architect’s ideas of modernity.

He expressed these in The Manifesto of Futurist Architecture in 1914, writing that “We must invent and rebuild our Futurist city like an immense and tumultuous shipyard, active, mobile, and everywhere dynamic, and the Futurist house like a gigantic machine”.

Digital Advertising

If you see an advertisement on the internet, it is classified as a digital advertisement. Digital advertising can be seen anywhere online from banner ads to Search Engine Optimization (SEO), social networking, email marketing, online classified ads, site takeovers, and even SPAM. Online advertising is one of the fastest growing ways to reach an audience and the internet has made it possible for just about any company to run an ad campaign, target its customers, and determine where advertising efforts are most successful.

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What is Digital Advertising?

Digital advertising is a term for targeted, measurable, and interactive marketing of products or services using digital technologies to reach customers and consumer. The objective of digital advertising is to promote brands and increase sales through various digital marketing techniques. It allows advertisers to keep up with the fast paced world and communicate its brand messages effectively and efficiently to consumers on their most preferred devices.

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Types of Digital Advertisements

Search Engine Marketing

Search engine marketing is often referred to as PPC (pay-per-click), Adwords (Google’s search marketing platform) or simply SEM (Search engine marketing).

Native advertising

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.

Digital Display & Video Advertising

Digital display and video advertising are static, animated, and video ads on websites.

Social Media Advertising

There are 1.6 billion Facebook users and 300 million weekly Twitter users. Other social networks like Instagram, SnapChat, Pinterest and LinkedIn boast millions of users.

Mobile Advertising

Reach your customers on their mobile devices with advertisements placed in geographically targeted areas.

Retargeting

You can use any of these options to do re-marketing or re-targeting. This form of advertising is about reaching an audience who has already interacted with your website and brand before.

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Advantages and Disadvantages of Digital Advertising

Advantages of Digital Advertising

Direct advertising – Direct advertising helps a business create awareness about a product or brand. Recently every company can easily show their advertisements for products or services on different digital channels. Direct advertising is a good option for a marketing strategy and it can attract a large mass and help develop your business.

Easy Consumer Reach – The main advantage of digital marketing is that it can reach a wide range of audiences. Nowadays people spend a large portion of their time in searching the web and are on social media platforms. Using social media, a business can easily reach its targeted customers.

Available 24/7 – The internet never rests for any time so your advertisement will be present for 24 hours a day, 7 days a week, and 365 days in a year. Your advertisement will always be in front of your targeted customers.

Reduced cost – Digital advertising allows business to save money because digital advertising does not demand a great amount of financial commitment. It costs much lower than traditional marketing channels like television, newspapers, radio, banners, magazine etc.

Disadvantages of digital advertising.

Limitations of Internet Access – Digital advertising depends on the internet and even in this modern world there are still some areas where the internet is not available or the internet connection is very poor. In those areas digital advertising has no function and it is very difficult to target those customers who live in those places.

There are so many reasons for you to choose digital advertising. Digital advertising has opened up a new chapter in advertising. But before you decide to start digital advertising you should know the advantages and disadvantages.

High Competition of Brands – This is a big disadvantage of digital marketing. With the high competition of brands online a customer will search for specific goods or products and another brand may have the same marketing strategy and appear on the customer’s web page and it is possible that the other brand may offer a better and cheaper quality product.

Customers Ignore Ads – Consumers are so used to seeing advertising online. Many consumers will avoid clicking banner advertisements, bypass ads in online videos they watch, and close pop-up advertisements as soon as they come up on their screens. Customers are in control of which advertising messages they want to click and respond to.

Negative Feedback – In respect of social media, a single post, tweet, comment, or negative feedback about your services or products can destroy your online reputation. It takes a lot of time to make a reputation, but it does not take much time to break it. Even some negative feedback may destroy the chance of growth of your business.

Digital Advertising can deliver your message to the right consumer, making the sales process easier, faster and less painful on your marketing budget. In this day and age there are many ways to advertise your business online, and as technology grows, your online marketing options will too.

Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day. It is said that we see hundreds of outdoor advertisements each day, even more if you live in a big city like New York or Chicago. Billboards are often the first thing that comes to mind when you think of outdoor advertising but there are actually many different types and uses for it which you will read about below.

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What is OOHA?

OOHA, short for Out Of Home Advertising is a broad term that describes any type of advertising that reaches the consumer when they are outside of the home or in specific commercial locations. Outdoor advertising is considered a mass market medium, just like broadcast, radio, TV, and cinema advertising.

Types of OOHA

Today we are able to show a new level of creativity in outdoor advertising that would have been impossible only a few years ago, and there are more types of OOHA available now than ever before. Here are some main examples:

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Billboard advertising

Billboard advertising is one of, if not the most recognizable OOHA. These large posters came into common use all the way back in the early 19th century, and have remained one of the most popular forms of outdoor advertising ever since.

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Point of Sale Advertising

Point of sale advertising involves an ad or display positioned closely to a ‘point of sale’ such as the check- out section of a supermarket, or near the queue in a clothes store, with the intention of promoting a product to a consumer right as they’re about to make a purchase.

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Retail Advertising

Retail advertising takes place specifically in or around retail environments, such as stores and shopping centers. In recent years, the improvements in printing technology have expanded the options that are available to marketers and advertisers, from simple printed ads to more memorable displays that leave a lasting impression.

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Why is OOHA Important?

Out-of-home advertising reaches people as they are on the go. Due to the fact that more people spend a lot of time outside the home and they engage in activities such as work, leisure, and sports an average of 8.74 hours per day, according to the Bureau of Labor Statistics. his equals a third of your day when you are not in your house since another one third of your time is spent sleeping. It leaves the consumer less exposed to the traditional forms of media such as television, magazines and radio. The importance of OOHA is that it allows advertisers to find consumers when they are outside the home, and often more receptive to advertising. For example, you probably will zone out waiting for the bus, so that ad in the back of the shelter for a coffee shop catches your eye. Where do you think you’ll head if you’re in the mood for coffee? To that coffee shop. OOHA is an important form of advertising because it’s accessible, it’s effective and it’s less intrusive than many other forms of advertising.

OOHA is expanding right alongside digital advertising, making it an even more effective tool for advertising. Your company can use outdoor ads for a variety of purposes, ranging from branding to promoting a certain event which will let you target the audience you cannot reach with other forms of advertisement. If you are looking to find out how to use OOHA you can contact us at Graphiccom.com and we will be more than happy to help!