One Way Advertising


If you have visited our shop lately, you may have seen our storefront window and door graphics, if you haven’t visited then what a great excuse to stop on by! The custom graphics showcased on our storefront are colorful, eye-catching, see-through graphics that result in maximum visual impact that is not the ordinary opaque signage.

One Way Vision Films
The latest window graphic solutions by One Way Vision films allow stunning graphics on one side of a glass surface and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, P.O.P. (Point of Purchase), commercial window signage, retail signage, and building wraps. Expanding your company’s image to the outside of windows and doors improve brand marketing, corporate identity and much more.

Benefits:

  • Creates new, innovative media space
  • Uses cutting-edge graphic technology
  • Allows premium ad placement
  • Permits unobstructed view
  • Increases security

Features:

  • Reduces heat and glare from the sun
  • Easy to install and remove
  • Available for exterior or interior applications

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non-imaged) side of the film, through which people see, maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations of size and amount of perforation.

Did You Know?
When using One Way Vision films, avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. Bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results because the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

Graphic Communications, Inc. Shelby Township, MI

Graphic Communications, Inc.
Shelby Township, MI



 

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Fresh and New


What better way to celebrate the spring season than to do some cleaning? With the warm weather arriving, now is the perfect time to freshen not only your closet but also, your business’ look. Whether it is inside or outside there are so many ways to give your business a spring-cleaning.

Revamp To Revive
After the harsh winter your outdoor signage is beginning to look outdated, faded, cracked, peeled or dirty. Instead of giving off the impression of rundown or careless, new signage will imply, fresh, pristine, and inviting. Revamping the outside look of your business will help to revive your business. With new outdoor signage helping to draw customers inside, new secondary signage will help sell your product once your customers are inside. Point of purchase displays, banners, and event signs are great ways to highlight your latest promotions. Another impressive way to generate an influx of business without breaking the bank is with new posters and cutouts. To get the most out of your new advertisements, keep in mind placing the signs in optimal viewing places with great light. Phenomenal signage plus amazing products equal guaranteed success.

Elements of an Exceptional Sign
An exceptional sign is an important part of a prosperous business. It will increase your company’s visibility, answer customers’ questions and provide cohesiveness with a sense of identity. Incorporating the important elements of a sign will improve business and most importantly make you more money. To successfully create an exceptional sign you must keep in mind these four different elements:

Message
Make sure your sign has a reason to exist and is not just taking up space. An exceptional sign only has one purpose: to deliver a message. This message can be anything meaningful but in some way it must inform, alert, or direct your customer.

Comprehension
Keeping the sign simple and direct will allow customers to easily understand an exceptional sign. A sign that reads, “50% Off All Items” immediately tells consumers that all goods in your store are half-priced. Another effective way of sending your message is adding imagery. A sign with a picture of a mouth-watering ice cream cone will signal to everyone that tasty frozen treats are available at your store.

Speed
An exceptional sign rapidly sends its message to customers. Humans lack patience; they don’t want to take time to study a sign with lots of words or pictures trying to figure out what is being said. Therefore, use just enough text and images to effectively communicate your message, in the shortest time possible.

Attention
People pass by hundreds of signs everyday but only exceptional signs will capture the attention of potential customers and cause them to stop and read your sign. It is important for your sign to stand out and make sure it is seen.

Did You Know?
Whether you’re opening a new business, or expanding a current one, it is important to be aware of the zoning ordinance that governs commercial signage. Compliance with these regulations will help ensure safety and appropriate aesthetics…and will ensure that the money you spend on your signs won’t be wasted in the case of violations that require the sign(s) to be taken down.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com


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Digital File Formats – When and How to Use Them

Here at Graphic Communications, we’re often asked by our customers which is the best file type to use when providing artwork for Hi-Res digital printing. The truth is, digital files can be saved in a number of different file formats, and can be moved between different imaging and page layout applications. Preparing your digital files for submission to a printer or service bureau involves many steps, but the first is understanding which digital files are suitable for each particular project.

Digital File Formats

EPS (Encapsulated Post Script) These types of files are used for placing images or graphics in documents created in word processing, page layout, or drawing programs. EPS files support both raster and vector data. An explanation of raster and vector data can be found below. An EPS file can contain any combination of text, graphics, and images. Since it is actually a PostScript file, it is the most versatile file format that is available.

GIF (Graphics Interchange Format) An 8-BIT, low memory option for posting images on the web. GIFs are used for raster or bitmap images. GIF images are limited to 256 colors, making them unsuitable for most print applications. They are well-suited for images containing large, flat areas of one color and are often used for graphics such as logos and line art.

JPEG or JPG (Joint Photographic Experts Group) JPEG files use a compression technique for images. They are used for placing imagery such as photographs in websites and online applications where high resolution files aren’t necessary. Because it is a “lossy” compression format, image quality is sacrificed to conserve disk space. JPEG images have a low resolution (72 dpi), therefore they are unsuitable for high quality print output.

PDF (Portable Document Format) PDF files are used for desktop printing or on-screen viewing. They allow documents to be viewed and printed independent of the application used to create them. Often used for transferring printed pages over the web, either for downloading existing publications, or for sending documents to service bureaus, or commercial printers for output.

TIFF (Tagged Image File Format) TIFF files are used for placing images or graphics in documents created in word processing, page layout, or drawing programs. Supports raster data and converts vectored images to bits. TIFF files can be cropped or edited. TIFFs are similar to EPS, but the smaller file size saves memory over an EPS format.

Raster Images   In computer graphics, a raster graphics image, or bitmap, is a dot matrix data structure representing a generally rectangular grid of pixels, or points of color, viewable via a monitor, paper, or other display medium. They cannot scale up to an arbitrary resolution without loss of apparent quality. This property contrasts with the capabilities of vector graphics, which easily scale up to the quality of the device rendering them.

Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical expressions, to represent images in computer graphics. Vector graphics are based on vectors (also called paths, or strokes) which lead through locations called control points. Each of these points has a definite position on the x and y axes of the work plan. Each point, as well, is a variety of database, including the location of the point in the work space and the direction of the vector (which is what defines the direction of the track). Each track can be assigned a color, a shape, a thickness and also a fill. This does not affect the size of the files in a substantial way because all information resides in the structure; it describes how to draw the vector. Vector graphics are infinitely scalable.

Source: Poppy Evans., Forms, Folds and Sizes, (Rockport Publishers, 2004)., Wikipedia.

Trade Show Presentations and Displays

Trade Show Presentations and Displays

Trying to pull a crowd to your next trade-show booth? Maybe you need a table-top display for a weekend conference, seminar, job fair or presentation. Planning and creating a display for a trade-show can be a little bit intimidating. Add budget constraints to the mix and you may really feel overwhelmed.  Successful displays don’t necessarily have to be complex or over the top. While it may help, what really matters is how everything is being presented. Below, are some presentation basics that will set you up for success and leave a lasting impression!

The Art Of Presentation

Once you know the size and area dimensions you’ll be working with, the next step is deciding what information and content you want to display. The company’s name and logo must be highly visible. If visitors don’t know who and what the display is about in a matter of 5 seconds or less, their interest will be lost. The company’s name/logo should be somewhat dominate to sub-dominate. Always include a website address if applicable.

Don’t make the overall design too distracting. Too much information and clutter will create confusion. Neatness, simplicity, and visibility are some of the most important aspects. Images should be crisp and professional looking; no low-resolution images. All content should be appropriate  and pertain to the rest of the display.

For maximum impact, use color to make a statement and let your display pop out. Color schemes can help set a specific mood or tone. Pick colors that will correlate to the company’s tone and theme.

Create visual connections by aligning text and graphics. Alignment is one of the principles of design that creates a visual hierarchy and produces attractive, readable layouts. Underlying grid structures help group and organize elements. Avoid randomly placing elements just to fill in the space. Consider using the rule of thirds. This is where sections or panels are divided into thirds, vertically or horizontally. The rule of thirds creates an underlying guide to strategically place the most important elements and avoid placing anything dead center.

Successful trade-show booths make it easy for visitors to retrieve information. Pass out flyers or business cards. Consider creating interactive displays, such as games, contests, drawings or giveaways. Think of anything that will get the visitors intrigued and involved. This is a great way to add some flair to your display!

The Power Of Black And White

Using color can be a powerful tool. It engages us, helps establish brand identities, market products and it increases our memory; but what about using black and white as color? We’ve grown so accustomed to adding color to almost everything, that B&W may seem uninteresting and boring. B&W can be just as powerful and elegant as using colors. One benefit of using B&W is less expensive print costs. Using B&W together creates very sharp contrast and eye-catching appeal. Black goes well with almost every color except for very dark values and white compliments just about all colors in the spectrum.

Creating a compelling trade show display or presentation doesn’t have to be a daunting task. Be creative, discover ways to engage your audience and keep your booth or table messaging simple and easy to understand . Look to a professional design firm with experience creating displays to help you with the layout and procuring the materials you need to get started.

Did You Know?
Black is the absence of color and is therefore not a color. Black absorbs all the colors of the visible spectrum and reflects none of them to the eyes. Black can affect the perception of size and weight of objects and designs, making things appear smaller. White is the sum of all the colors, therefore white is a color. Light appears colorless or white. Sunlight is white light that is composed of all the colors of the spectrum. You can’t see the colors of sunlight except when atmospheric conditions bend the light rays and create a rainbow.

Branding: Defining Your Company

What Does Your Company Stand For?

Branding your company or service can be a great asset. Brand-driven advertisers understand this very well. They understand the emotional substructure of good advertising. If you don’t stir the heart, goes the reasoning, you can’t stir the pocketbook. That’s why Super Bowl advertisers will work hard— and spend millions to leave you laughing. Or crying. Or angry.

To build your brand, begin by thinking through exactly what it is you sell and why customers choose your product or service. Identify the promise you are making to your customers. For instance, you may manufacture vacuum cleaners, but what you’re really selling is a better way to clean house. You must also define what makes your product more desirable to the customers you’re targeting than that of your competition. With a strong brand, you don’t have to sell nearly as long or as hard. Customers know what you stand for before the pitch or proposal.

Here’s how to give your company the kind of brand identity that will help drive sales:

Define Your Personality
A successful  brand becomes an emotional bond that builds customer loyalty. A brand includes your logo, color scheme, taglines, slogan, design elements and more.

Build Recognition
You want the company personality to be easily identifiable at every customer touch point, from word of mouth to final sale. Make sure that every bit and byte of packaging, presentations, communications, and marketing speaks with a brand-consistent look and voice. That includes vehicle graphics, trade show displays and booths, storefront or office signage, banners and web ads, print ads, posters and point of purchase displays, in other words, everything.

Get Inside the customer’s mind
You need a serious fix on what will propel people to buy so you can gear your messages accordingly.  Ask yourself: what need will you fill for the customer? What problem can you solve? How can I make it easier for them? Once you know that, you know what will trigger a market response.

But defining what that brand is and what it will mean to your customers is complicated. When counting your abstract assets, for instance, try putting the customer relationship AHEAD of brand on the ledger sheet. And the product? Channel money into making it the best it can be, both in quality and in the manner it satisfies your customers’ deepest desires. Let those two things drive how you communicate with your market, and you’ll have a powerful branding strategy that pushes the numbers up on your balance sheet.