More is More

 


If two competitors are selling the same priced product how does the customer choose between the competitors? Whichever company is offering something extra will most likely receive the sale. People love incentives and perks, so ensure the sale by offering your customers monthly, weekly or even daily specials. 

Customer Incentives


Free Shipping
If your company offers online shopping, go one step further and offer free shipping. Everyone loves the convenience of online shopping but hates paying the costs of shipping. Free shipping can actually  generate more sales than you would lose in shipping costs. Consider offering free shipping on a minimum order amount, such as all orders greater than $50.

Discounts/Specials
Discounts can help establish long-term customers the easy way. Provide customers with valuable incentives that they’ll appreciate. They will most likely repeat their business. Offer different specials each month and season. This will give customers more of a variety and new reasons to come back.

Gifts/Free Samples
Offer promotions for new products. Customers do not like to invest in a product that they do not know. If they are given the opportunity to try a sample of the product for free they are more likely going to buy it. Another option is to include a free gift to go with their purchase of a minimum amount.

Easy Billing
Another simple offer is financing or a delay on a payment for a period of time. Establish easy billing where customers can split their payments in installments for those more expensive purchases. This is a great way to attract people. Be sure that you have proper financing restrictions and policies in place before offering these options to your customers.

Giveaways/Sweepstakes
Everyone loves to win prizes. Giveaways and sweepstakes will drive people to your store with little or no cost to you. Find a prize that interests your target audience and hold a contest. 


Sales
People are more likely to buy a product if they see a certain four letters, S, A, L, E. The most basic way to advertise is to hold a sale. Having a sale is a good way to get customers to flock.

Don’t Forget!
For your next project, let sign professionals help you with concept development, execution, and installation! 

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com



 

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Awnings


Looking for a new way to invite customers into your store? Want that new way to consistently save you money? Commercial awnings are the perfect solution. They add a decorative touch to any business by displaying text and/or images. By offering shade, awnings will cut down your cost on the expensive air conditioning bill.

Commercial Awnings
Awnings add the perfect amount of visual flair that will make any storefront stand out. With many options, businesses can easily find suitable styles and designs to compliment any company. There are many different materials to choose from when creating an awning: stripes, solids, tweeds, and weaves. Awnings range from canvas to backlit to retractable. All materials used are high quality and durable that will retain vibrant color years after being in the great outdoors.

Benefits of Awnings:

  • Used as advertising
  • Help brand a business
  • Add a finishing touch to the building
  • Bring valued shade, substantially lowering air conditioning bills
  • Call attention to a site or business
  • Create a very distinctive look

Considerations
Keep in mind that many cities require awnings to be compliant with local building codes such as fire resistance, and even visual aesthetics.

Did You Know?
Commercial awnings:

1. Set Your Business Apart
It is understandable that you want your business to get noticed. If your business is located in a high traffic area, awnings make your business stand out from competitors. For commercial properties that are off the beaten track, awnings make the company easy to find.

2. Provide Extra Space
Your establishment could use extended operating space. Popular for restaurant and bar industries, where outdoor seating is desirable. Other business can use the new extra space for a break room or meeting area. Awnings allow your business to use outdoor space any time during the day or night. Think about those scorching days or if the forecast calls for precipitation. No problem. Awnings allow outdoor space to be utilized during all weather.

3. Are Simple
Not only are awnings simple in design but also they are simple to install. They do not require the services of a general contractor or architect, and won’t need to be brought “up to code.” Compared to any type of “brick and mortar” construction they are much less expensive, so installation is almost painless.

4. Save You Money
Awnings can help your business save energy! About 50% of the solar heat enters a room by coming through the glass, which accounts for about one fifth of the load on an air conditioner. By adding awnings above your windows, cut 94% of the glare and UV rays, lower room temperatures by up to 15 degrees, and save anywhere from 25 to 34% on energy bills.

With low up-front cost, virtually no maintenance, and compliance with environmental and safety codes, awnings have potential to positively impact a business’s bottom line. For those opposite months with cold weather, consider a retractable awning.

Don’t Forget!
For your next awning/sign project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

 



 

One Way Advertising


If you have visited our shop lately, you may have seen our storefront window and door graphics, if you haven’t visited then what a great excuse to stop on by! The custom graphics showcased on our storefront are colorful, eye-catching, see-through graphics that result in maximum visual impact that is not the ordinary opaque signage.

One Way Vision Films
The latest window graphic solutions by One Way Vision films allow stunning graphics on one side of a glass surface and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, P.O.P. (Point of Purchase), commercial window signage, retail signage, and building wraps. Expanding your company’s image to the outside of windows and doors improve brand marketing, corporate identity and much more.

Benefits:

  • Creates new, innovative media space
  • Uses cutting-edge graphic technology
  • Allows premium ad placement
  • Permits unobstructed view
  • Increases security

Features:

  • Reduces heat and glare from the sun
  • Easy to install and remove
  • Available for exterior or interior applications

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non-imaged) side of the film, through which people see, maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations of size and amount of perforation.

Did You Know?
When using One Way Vision films, avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. Bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results because the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

Graphic Communications, Inc. Shelby Township, MI

Graphic Communications, Inc.
Shelby Township, MI



 

Fresh and New


What better way to celebrate the spring season than to do some cleaning? With the warm weather arriving, now is the perfect time to freshen not only your closet but also, your business’ look. Whether it is inside or outside there are so many ways to give your business a spring-cleaning.

Revamp To Revive
After the harsh winter your outdoor signage is beginning to look outdated, faded, cracked, peeled or dirty. Instead of giving off the impression of rundown or careless, new signage will imply, fresh, pristine, and inviting. Revamping the outside look of your business will help to revive your business. With new outdoor signage helping to draw customers inside, new secondary signage will help sell your product once your customers are inside. Point of purchase displays, banners, and event signs are great ways to highlight your latest promotions. Another impressive way to generate an influx of business without breaking the bank is with new posters and cutouts. To get the most out of your new advertisements, keep in mind placing the signs in optimal viewing places with great light. Phenomenal signage plus amazing products equal guaranteed success.

Elements of an Exceptional Sign
An exceptional sign is an important part of a prosperous business. It will increase your company’s visibility, answer customers’ questions and provide cohesiveness with a sense of identity. Incorporating the important elements of a sign will improve business and most importantly make you more money. To successfully create an exceptional sign you must keep in mind these four different elements:

Message
Make sure your sign has a reason to exist and is not just taking up space. An exceptional sign only has one purpose: to deliver a message. This message can be anything meaningful but in some way it must inform, alert, or direct your customer.

Comprehension
Keeping the sign simple and direct will allow customers to easily understand an exceptional sign. A sign that reads, “50% Off All Items” immediately tells consumers that all goods in your store are half-priced. Another effective way of sending your message is adding imagery. A sign with a picture of a mouth-watering ice cream cone will signal to everyone that tasty frozen treats are available at your store.

Speed
An exceptional sign rapidly sends its message to customers. Humans lack patience; they don’t want to take time to study a sign with lots of words or pictures trying to figure out what is being said. Therefore, use just enough text and images to effectively communicate your message, in the shortest time possible.

Attention
People pass by hundreds of signs everyday but only exceptional signs will capture the attention of potential customers and cause them to stop and read your sign. It is important for your sign to stand out and make sure it is seen.

Did You Know?
Whether you’re opening a new business, or expanding a current one, it is important to be aware of the zoning ordinance that governs commercial signage. Compliance with these regulations will help ensure safety and appropriate aesthetics…and will ensure that the money you spend on your signs won’t be wasted in the case of violations that require the sign(s) to be taken down.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com


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