One Way Vision Films

These graphics are printed on a special film called One Way Vision by Clear Focus, which is a pioneer in the latest window graphics solutions. This special film consists of pressure-sensitive adhesive and non-adhesive perforated (tiny circles) window film and overlaminates. One Way Vision transforms any glass surface into colorful, eye-catching, see-through graphics and offers an affordable solution for advertising. This product results in maximum visual impact that’s not the conventional opaque signage.

One Way Vision Films
One Way Vision films allow stunning graphics on one side and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, POP (Point of Purchase), commercial window signage, retail signage, building wraps, brand marketing, corporate identity and much more. One Way Vision films create new, innovative media space without obstructing the view. It can also enhance security issues, since it limits the amount of vision that is possible by looking in from the outside.

Benefits:
Creates new, innovative media space.
Cutting-edge graphics technology that gives advertisers a competitive advantage. Allows premium ad placement for high-profile advertising.

Features:
Reduces heat and glare from the sun.
Clear pressure-sensitive adhesive that’s easy to install and remove. Available for exterior or interior applications.

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non- imaged) side of the film through which people see maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than on the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations in the size and amount of perforation.

oneway

Did You Know? In using One Way Vision films, bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results. Avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. This is because with bright colors, the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

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Banners and Your Message

Visit any trade show and you will most likely find signs, banners, posters and other forms of visual information striving to gain your attention. This type of information is the most important tool used to create awareness about anything. More specifically, banners are an excellent choice for this purpose because they can be any size, shape or color. Add to that the convenience of portability and you will see why banners are so popular at trade show events. Banners inform people at large that something is being launched or some event is going to happen. Quite often they look so stylish and colorful. If you are not able to find banners that can convey your message, then custom banners are meant to solve your problem. Custom banners will help you communicate your message in your own way.

Considerations When Designing Your Banner or Signage
Choose a typeface that is easily legible and one that fits your type of business. San serif fonts and open styles such as Verdana tend to be more legible. Make your message clear. Not every image can be translated onto a sign or banner, so keep it simple.

Because viewers have only seconds to read your message, some sign experts suggest that text should only be three to five words in length. Abbreviations should not be used unless they are popularly known. Whenever possible, text should be arranged horizontally rather than vertically.

Maintain white space. An industry guideline is 30%-40% of the sign area should be blank space. Too much clutter distracts potential customers.

There are certain color combinations that are more legible than others. However, the shade of the color is important, too. The most easily read combinations are black, dark blue or red text on a yellow or white background.

Also, know that 8% of U.S. males are color-blind. It’s important to use color combinations that retain contrast when viewed by color-blind people. Blue and yellow, for example, are a good combination, but blue-green or aqua on white or gray are difficult combinations for a color blind person to read.

Did You Know? A simple effect like adding a border around the viewing area is an economical way to dramatically improve your sign’s effectiveness. One study shows that viewers can read and comprehend a sign that has a border around its message 26% faster than a sign without one.

Keep In Mind: Even within your budget confines, or the legal limits of your sign code, an experienced sign design professional can help you create an attractive and effective sign.

Letter Style and Capitalization
As a general rule, capital letters are most easily recognized, but tend to be read individually. Lower case letters, on the other hand, are usually read as whole words or phrases.

Sign design research designates six type styles as the most basic: Roman, Gothic, Gothic Block, Text, Italic and Script.

 text_type

For the most part, reliance on the last four of these can be a problem. People are not used to reading these fonts for extended periods of time. Use them sparingly, if at all.

Capital and lower case letters, with the exception of script styles, are generally equally legible. As a rule, the width of a letter’s horizontal stroke should be approximately 1/5 of its height.

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More Than Just a Pretty Facade—Signs Part 2

Signs are Effective

Your signage is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines and billboards. There are four basic criteria used to judge the effectiveness of these advertising media:

  • coverage of the trade area;
  • repetition of a message;
  • readership of a message;
  • cost per thousand exposures of a message.

Let’s see how signs measure to the above criteria.

Signs are oriented to your trade area. Signs do not waste your resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

Nearly everyone reads signs. Signs are practical to use because nearly everyone is used to looking at them and using them, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

Signs are inexpensive. When compared to the cost of advertising in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premises sign.

chart2

A number of surveys have been conducted before and after installing signage to determine effectiveness. One of these, from late 1996, involved a Los Angeles auto dealership. Three previous auto dealers had failed at the location. The new owner, Aztec Motors, spent much time, energy and money improving the building and lot.

Once renovations were complete, the new owner invested $7,400 in replacement signage that entailed one wall and one double-faced pole sign.

A survey found the new signage, not the renovations or other advertising, was responsible for a minimum of ten new walk-in customers per week, resulting in at least six additional sales per week.

It took less than a month for the new signs to pay for themselves, and the owner was able to reduce his advertising budget from $16,000 to $4,000 per month an annual savings of $144,000.


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Reflective Advertising


During the night road signs, police car, fire trucks and ambulances are highly visible because their graphics are reflective. You can have the same extremely noticeable graphics on your business vehicles. The nighttime reflective graphics stand out at night and sparkle during the day.

Reflective Vinyl
Reflective vinyl is similar to standard vinyl because it can be cut to shape & applied to any non-porous surface but it has a metallic, reflective base that causes it to reflect back light when light is shone at it. Here are some advantages of using reflective vinyl for your vehicle signage:

  • Highly visible after dark
  • Captures attention
  • Long lasting premium vinyl
  • Able to cut vinyl to shape
  • Applies to almost any surface

Depending on your type of business, vehicle fleet travel, it’s locations and hours of operation, reflective vinyl may be an excellent advertising decision and investment.

Did You Know?
Not only does reflective vinyl graphics  decorate vehicles and promote businesses but, they also help prevent accidents. Reflective graphics will reduce the chances of collisions during the night by increasing visibility.

Don’t Forget!
For your next project, let sign professionals help you with concept development, execution, and installation!

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More is More

 


If two competitors are selling the same priced product how does the customer choose between the competitors? Whichever company is offering something extra will most likely receive the sale. People love incentives and perks, so ensure the sale by offering your customers monthly, weekly or even daily specials. 

Customer Incentives


Free Shipping
If your company offers online shopping, go one step further and offer free shipping. Everyone loves the convenience of online shopping but hates paying the costs of shipping. Free shipping can actually  generate more sales than you would lose in shipping costs. Consider offering free shipping on a minimum order amount, such as all orders greater than $50.

Discounts/Specials
Discounts can help establish long-term customers the easy way. Provide customers with valuable incentives that they’ll appreciate. They will most likely repeat their business. Offer different specials each month and season. This will give customers more of a variety and new reasons to come back.

Gifts/Free Samples
Offer promotions for new products. Customers do not like to invest in a product that they do not know. If they are given the opportunity to try a sample of the product for free they are more likely going to buy it. Another option is to include a free gift to go with their purchase of a minimum amount.

Easy Billing
Another simple offer is financing or a delay on a payment for a period of time. Establish easy billing where customers can split their payments in installments for those more expensive purchases. This is a great way to attract people. Be sure that you have proper financing restrictions and policies in place before offering these options to your customers.

Giveaways/Sweepstakes
Everyone loves to win prizes. Giveaways and sweepstakes will drive people to your store with little or no cost to you. Find a prize that interests your target audience and hold a contest. 


Sales
People are more likely to buy a product if they see a certain four letters, S, A, L, E. The most basic way to advertise is to hold a sale. Having a sale is a good way to get customers to flock.

Don’t Forget!
For your next project, let sign professionals help you with concept development, execution, and installation! 

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Awnings


Looking for a new way to invite customers into your store? Want that new way to consistently save you money? Commercial awnings are the perfect solution. They add a decorative touch to any business by displaying text and/or images. By offering shade, awnings will cut down your cost on the expensive air conditioning bill.

Commercial Awnings
Awnings add the perfect amount of visual flair that will make any storefront stand out. With many options, businesses can easily find suitable styles and designs to compliment any company. There are many different materials to choose from when creating an awning: stripes, solids, tweeds, and weaves. Awnings range from canvas to backlit to retractable. All materials used are high quality and durable that will retain vibrant color years after being in the great outdoors.

Benefits of Awnings:

  • Used as advertising
  • Help brand a business
  • Add a finishing touch to the building
  • Bring valued shade, substantially lowering air conditioning bills
  • Call attention to a site or business
  • Create a very distinctive look

Considerations
Keep in mind that many cities require awnings to be compliant with local building codes such as fire resistance, and even visual aesthetics.

Did You Know?
Commercial awnings:

1. Set Your Business Apart
It is understandable that you want your business to get noticed. If your business is located in a high traffic area, awnings make your business stand out from competitors. For commercial properties that are off the beaten track, awnings make the company easy to find.

2. Provide Extra Space
Your establishment could use extended operating space. Popular for restaurant and bar industries, where outdoor seating is desirable. Other business can use the new extra space for a break room or meeting area. Awnings allow your business to use outdoor space any time during the day or night. Think about those scorching days or if the forecast calls for precipitation. No problem. Awnings allow outdoor space to be utilized during all weather.

3. Are Simple
Not only are awnings simple in design but also they are simple to install. They do not require the services of a general contractor or architect, and won’t need to be brought “up to code.” Compared to any type of “brick and mortar” construction they are much less expensive, so installation is almost painless.

4. Save You Money
Awnings can help your business save energy! About 50% of the solar heat enters a room by coming through the glass, which accounts for about one fifth of the load on an air conditioner. By adding awnings above your windows, cut 94% of the glare and UV rays, lower room temperatures by up to 15 degrees, and save anywhere from 25 to 34% on energy bills.

With low up-front cost, virtually no maintenance, and compliance with environmental and safety codes, awnings have potential to positively impact a business’s bottom line. For those opposite months with cold weather, consider a retractable awning.

Don’t Forget!
For your next awning/sign project, let sign professionals help with concept development, execution, and installation!

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One Way Advertising


If you have visited our shop lately, you may have seen our storefront window and door graphics, if you haven’t visited then what a great excuse to stop on by! The custom graphics showcased on our storefront are colorful, eye-catching, see-through graphics that result in maximum visual impact that is not the ordinary opaque signage.

One Way Vision Films
The latest window graphic solutions by One Way Vision films allow stunning graphics on one side of a glass surface and a clear, unobstructed view from the other. These films are ideal for producing decals, vehicle window graphics, P.O.P. (Point of Purchase), commercial window signage, retail signage, and building wraps. Expanding your company’s image to the outside of windows and doors improve brand marketing, corporate identity and much more.

Benefits:

  • Creates new, innovative media space
  • Uses cutting-edge graphic technology
  • Allows premium ad placement
  • Permits unobstructed view
  • Increases security

Features:

  • Reduces heat and glare from the sun
  • Easy to install and remove
  • Available for exterior or interior applications

Product Overview
How does One Way Vision film work? This special film is made of polyvinyl chloride (PVC) with up to 50% of the film micro-perforated to achieve the desired image resolution and one-way visibility. The black (non-imaged) side of the film, through which people see, maximizes its transparency. Lighting is the final ingredient: for optimum effect, lighting on the graphics side must be brighter than the non-imaged side. One Way Vision film can be used for either exterior or interior mounting. Depending on the usage, these films are available with variations of size and amount of perforation.

Did You Know?
When using One Way Vision films, avoid using dark colors (dark purple, navy, brown, black) for backgrounds or other large areas. Bright colors (e.g., red, yellow, orange, bright green, and blue) provide the best results because the eye tends to focus on the graphics, whereas dark colors allow the eye to see through the graphics. The perforating process reduces the reflectivity of an image. We suggest increasing the image contrast by 10%-20% to compensate for this effect.

Don’t Forget!
For your next project, let sign professionals help with concept development, execution, and installation!

Like us on Facebook at https://www.facebook.com/GraphicCom

Visit our website at http://www.graphiccom.com

Graphic Communications, Inc. Shelby Township, MI

Graphic Communications, Inc.
Shelby Township, MI