Experts repeatedly say ‘content is key’ and whether you are a web designer or a graphic designer you must give importance to words in your design. Content is an important factor in any design and adds a greater value. Words have the ability to include critical thinking along with creative thinking of web designers and graphic designers. For any web and graphic design to get exposure and compel action, the written content has to match the tone of the design.
The Quality of Words
The quality of words defines the success of website and graphic design. The words in your designs have the power to keep people engaged.
As a web designer, you have to understand the requirements of your website visitors. Having high quality content will allow you to create the best website experience which will ultimately help you drive traffic, increase conversion, and increase sales on the website.
As a graphic designer, pairing high quality words or content with appealing design will improve the quality of your graphics as well and an intellectual value in your graphic design.
Using Words to Understand Design Better
Designers are creative people and sometimes their creativity goes beyond the understanding of a layman. Words will act as a guide to explain your designs in a much better way. Both web and graphic designers have to maintain the balance of creativity along with the help of content.
With well written content on a website it can solve the struggle of visitors not being able to find what they are looking for and will improve the websites navigation. Content helps your visitors to have a clear idea about the products and services that are available to them. If your designs are not easy to understand you will lose their attention quickly.
Graphic designers create strong designs to establish brand identity, but at the same time designs should communicate the message of the brand. Using words along with creative design elements will make the design more clear and comprehensive.
Using Words to Increase Recall Value
With web design or graphic design, words add greater value to the design. Simple yet effective words can be used to fill the gaps. In the case of both website design and graphic design, words are used to express the visuals.
When you visit a website with extraordinary written content you will definitely remember it for a long time. If the visitor is not in the mindset to buy and just searching for the best option to buy later, your content’s recall value will count. Visitors will come back to your website later to purchase what they were looking for earlier.
Creative content will help create graphics with better recall value. There is always a chance that a design without words will make your audience scroll down their feed without stopping. However, the same design could also grab their attention if it is used with effective wording.
SEO Friendly Website
It is important to add SEO friendly content on your website. A great website design and well written content are not very useful if no one can find it on the internet. This is why it is vital for all your content to be SEO friendly to increase your website traffic. With the use of effective and well researched keywords, you can easily boost your website rankings.
You have to understand the fact that design alone won’t help to increase website conversion.
You can use blogs with SEO friendly content along with eye catching graphics to increase traffic. You can also optimize graphics and images with platforms like WordPress by simply adding SEO optimized keywords in the caption which will help attract more traffic to your website.
Place Your Content Effectively
Placement of the content in any design is as important as the placement of design elements. You should ensure that the content fits the space provided by the designers. For instance, overuse of written words may allow the viewers to lose interest. Additionally, for printable design materials, effective content placement helps reduce the total number of pages which reduces the printing cost.
Make sure that the design and content are balanced equally. The right placement will lessen the chances of cluttered visuals and the design loosing its attraction. The website design should also have a specific space for content placement to enhance the website experience. The same applies to graphic design, if there is an excessive use of words it can shadow the creativity of the design.
In conclusion, words combined with creative design are the most effective tools of communication. Web design or graphic design alone can’t win the battle of attention.
You have to use the right words along with effective design elements, doing so will improve your chances of conversion and communication.