As a consumer, you will see outdoor advertising almost every day. It is said that we see hundreds of outdoor advertisements each day, even more if you live in a big city like New York or Chicago. Billboards are often the first thing that comes to mind when you think of outdoor advertising but there are actually many different types and uses for it which you will read about below.
What is OOHA?
OOHA, short for Out Of Home Advertising is a broad term that describes any type of advertising that reaches the consumer when they are outside of the home or in specific commercial locations. Outdoor advertising is considered a mass market medium, just like broadcast, radio, TV, and cinema advertising.
Types of OOHA
Today we are able to show a new level of creativity in outdoor advertising that would have been impossible only a few years ago, and there are more types of OOHA available now than ever before. Here are some main examples:
Billboard advertising is one of, if not the most recognizable OOHA. These large posters came into common use all the way back in the early 19th century, and have remained one of the most popular forms of outdoor advertising ever since.
Point of Sale Advertising
Point of sale advertising involves an ad or display positioned closely to a ‘point of sale’ such as the check- out section of a supermarket, or near the queue in a clothes store, with the intention of promoting a product to a consumer right as they’re about to make a purchase.
Retail advertising takes place specifically in or around retail environments, such as stores and shopping centers. In recent years, the improvements in printing technology have expanded the options that are available to marketers and advertisers, from simple printed ads to more memorable displays that leave a lasting impression.
Why is OOHA Important?
Out-of-home advertising reaches people as they are on the go. Due to the fact that more people spend a lot of time outside the home and they engage in activities such as work, leisure, and sports an average of 8.74 hours per day, according to the Bureau of Labor Statistics. his equals a third of your day when you are not in your house since another one third of your time is spent sleeping. It leaves the consumer less exposed to the traditional forms of media such as television, magazines and radio. The importance of OOHA is that it allows advertisers to find consumers when they are outside the home, and often more receptive to advertising. For example, you probably will zone out waiting for the bus, so that ad in the back of the shelter for a coffee shop catches your eye. Where do you think you’ll head if you’re in the mood for coffee? To that coffee shop. OOHA is an important form of advertising because it’s accessible, it’s effective and it’s less intrusive than many other forms of advertising.
OOHA is expanding right alongside digital advertising, making it an even more effective tool for advertising. Your company can use outdoor ads for a variety of purposes, ranging from branding to promoting a certain event which will let you target the audience you cannot reach with other forms of advertisement. If you are looking to find out how to use OOHA you can contact us at Graphiccom.com and we will be more than happy to help!