Nowadays, it’s extremely important for any business to have a nice looking and easy to use responsive website. Many people, while doing their research, check your company’s online presence along with your competitors before they contact you. Your company website is an essential element that users base their first impression on. iI done right, your website can be your 24/7 salesperson.
Outdated or Un-appealing
Companies go through a website redesign process for different reasons, but the main one is because it is an old looking site. You will not believe how many companies still have websites that look like they were done decades ago. Even people with no experience in web design can tell they’re outdated. This can hurt your business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a nice looking and easy to use website because it provides the assurance that the company is growing and on top of the latest trends and technologies.
Not Mobile Friendly or Responsive
It was easy for companies to maintain their desktop-only sites several years ago when people didn’t use their mobile devices to shop, order food, do research and connect with their friends. Now more than 17% of all web traffic comes from mobile devices and 1 out of 4 internet users only access the internet on a mobile device. So, if your site isn’t responsive yet the chance you’re losing leads and maybe even customers are high. By incorporating responsive design into your website, you’ll be able to reach a larger audience.
Having a responsive website design means that your website has been built so that the structure, content, and images of the website all appear the same on any device. This means that customers will be able to easily use your website no matter the device they are using.
Hard to Navigate or Use
A website has about four seconds to make an impression before users hit the back button. When visitors reach your website, they want to quickly find the information they are looking for without too much digging. If it is too difficult for users to navigate through the different pages on your site, they will quickly become frustrated and turn to other sources for what they are trying to find. Ask yourself these questions when looking at your website:
- Can you quickly sum up your core services?
- Can you find the information you’re looking for?
- Can you easily tell where you are on the site and see where you want to go next?
- When you’re on a service or product page, is there a clear call to action to take you to the next step?
If you find yourself getting lost on your site and it takes you more than a few seconds to find the information you’re looking for, a redesign is probably in order.
Redesigning your website is a major task. It doesn’t matter if you do it yourself or hire a freelancer or agency to do it for you. A redesign not only involves time but also, an allocated budget.
Just remember, a well-designed website is one of the most effective marketing tools you have – make the most of it by keeping it fresh, up-to-date, and easy to use.