There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users and over 2 billion of them have active social media accounts. Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these numbers is a significant amount of information about your customers — who they are, what they like, and how they feel about your brand. When you have a presence on social media, you make it easier for your customers to find and connect with you and by connecting with your customers on social media, you’re more likely to increase brand awareness and brand loyalty.
Social media proves to be a powerful tool when it comes to growing your brand awareness. Every single step that you take to increase brand awareness will impact the overall growth of your business in the long run. Increasing brand awareness requires a number of steps to be effective though. Here are some steps you can use to boost brand awareness:
Find Your Audience: Before you start focusing on a particular social platform, find out what your target audience is on. You can do this by searching for relevant conversations about your product or industry.
Use Visuals: Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Images and videos are a great way to help grow your brand awareness on social media channels.
Create Conversations: Social media is all about building conversations. Talk, listen, and get involved with your customers to showcase your personality.
Measure Your Efforts: Use the tracking tools provided by the platforms (such as Facebook Page Insights), along with other external tools like URL shorteners, Google Analytics, etc. to measure your activity on social media.
Build Authority: If you want a higher engagement rate along with better brand awareness, then work on building your authority by sharing real value.
Increasing Brand Loyalty
The vast majority of your customers are glued to their mobile devices each and every day and within seconds can land on any one of your social media channels in an attempt to better understand your company and ultimately your reputation. What that potential or current customer sees on social media, whether it’s a review, negative comments, or just how you are interacting with and treating fans and followers, can make or break their decision to do business with you. Some ways you can use social media to build and increase your brand loyalty include:
Telling Compelling Stories: Sharing relevant content that interest your fans and followers. It can range from important industry news, highlighting your employees, or telling compelling stories around your products or services.
Listening to and engaging customers: Customer service has a tremendous impact on brand loyalty. If your customers feel you actually care about them and value their feedback, they will stick around.
Rewarding Your Loyal Customers: Offer incentives, have a prize giveaway, or create a reward program. You can even offer exclusive deals or special discounts specific to only those who follow you on certain social media platforms.
Running Periodic Contest: Contests are a great way to grow your customer base, but they can also excite your existing customer base at the same time and encourage brand loyalty.
Boosting Brand SEO (Search Engine Optimization)
With the number of people on social media and its worldwide reach, social media is a great way to build your web presence and quickly build an audience. If you want to be found among the millions of sites on the web (and the 571 new websites being created each minute), you will have to up your social game. The bigger your brand is and the more consumers trust you, the more likely you are to receive a bigger number of clicks in Google. Social media can be a great and efficient way to help you build your brand and get noticed by people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank.
Social media doesn’t seem to be going anywhere any time soon, if anything it is growing every day. If done right it can prove to be really cost effective. Because as of today, even the paid social media campaigns, such as Facebook ads, are cheaper than other advertising options such as search engine ads. Having social media seems to no longer be a matter of choice if you want to succeed and be noticed. Your business needs it. Every business needs it.