Trade Show Presentations and Displays

Trade Show Presentations and Displays

Trying to pull a crowd to your next trade-show booth? Maybe you need a table-top display for a weekend conference, seminar, job fair or presentation. Planning and creating a display for a trade-show can be a little bit intimidating. Add budget constraints to the mix and you may really feel overwhelmed.  Successful displays don’t necessarily have to be complex or over the top. While it may help, what really matters is how everything is being presented. Below, are some presentation basics that will set you up for success and leave a lasting impression!

The Art Of Presentation

Once you know the size and area dimensions you’ll be working with, the next step is deciding what information and content you want to display. The company’s name and logo must be highly visible. If visitors don’t know who and what the display is about in a matter of 5 seconds or less, their interest will be lost. The company’s name/logo should be somewhat dominate to sub-dominate. Always include a website address if applicable.

Don’t make the overall design too distracting. Too much information and clutter will create confusion. Neatness, simplicity, and visibility are some of the most important aspects. Images should be crisp and professional looking; no low-resolution images. All content should be appropriate  and pertain to the rest of the display.

For maximum impact, use color to make a statement and let your display pop out. Color schemes can help set a specific mood or tone. Pick colors that will correlate to the company’s tone and theme.

Create visual connections by aligning text and graphics. Alignment is one of the principles of design that creates a visual hierarchy and produces attractive, readable layouts. Underlying grid structures help group and organize elements. Avoid randomly placing elements just to fill in the space. Consider using the rule of thirds. This is where sections or panels are divided into thirds, vertically or horizontally. The rule of thirds creates an underlying guide to strategically place the most important elements and avoid placing anything dead center.

Successful trade-show booths make it easy for visitors to retrieve information. Pass out flyers or business cards. Consider creating interactive displays, such as games, contests, drawings or giveaways. Think of anything that will get the visitors intrigued and involved. This is a great way to add some flair to your display!

The Power Of Black And White

Using color can be a powerful tool. It engages us, helps establish brand identities, market products and it increases our memory; but what about using black and white as color? We’ve grown so accustomed to adding color to almost everything, that B&W may seem uninteresting and boring. B&W can be just as powerful and elegant as using colors. One benefit of using B&W is less expensive print costs. Using B&W together creates very sharp contrast and eye-catching appeal. Black goes well with almost every color except for very dark values and white compliments just about all colors in the spectrum.

Creating a compelling trade show display or presentation doesn’t have to be a daunting task. Be creative, discover ways to engage your audience and keep your booth or table messaging simple and easy to understand . Look to a professional design firm with experience creating displays to help you with the layout and procuring the materials you need to get started.

Did You Know?
Black is the absence of color and is therefore not a color. Black absorbs all the colors of the visible spectrum and reflects none of them to the eyes. Black can affect the perception of size and weight of objects and designs, making things appear smaller. White is the sum of all the colors, therefore white is a color. Light appears colorless or white. Sunlight is white light that is composed of all the colors of the spectrum. You can’t see the colors of sunlight except when atmospheric conditions bend the light rays and create a rainbow.

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